with FotoWare, Inriver and Laidback.
We started in the era of the DTP, period when the Macintosh was running with the Motorola 68000, an advanced processor and the creative people were obsessed (and still today) of the Apple MacOS brand. It was not necessary the faster CPU but at least the OS was innovative and productive together with the Adobe and Quark applications among the other small utilities. We supplied the hardware, software and the knowledge. Setted-up the network (Appletalk) and trained the people. Then the margin on hardware dropped down drasticaly forcing us to abandon the hardware resale, and we concentrated to:
DTP stands for Desktop Publishing, DAM stands for Digital Asset Management a new acronym. According to Elizabeth Keathle’s book “Content Architectures, Project Management, and Creating Order out of Media Chaos”, DAM is compared to the introduction of the email system in the middle 70s. In other words: a revolution. A must read in this field. For more information about DAM and Workflow please:
For DAM visit FotoWare
For PIM visit Inriver
For workflows visit Laidback